Beach House at Bayside

Visual Identity and Messaging Rebrand | 2026

A Bib Approach x Aesthete Creative collaboration to rebrand Albany’s iconic Beach House at Bayside.

As Brodie led the full refurbishment of this much-loved South Coast stay, I came on board to develop the refreshed brand messaging and visual identity that will carry the property into its next chapter.

My core focus was to create something understated yet modern, with subtle nods to the history of the space. The visual identity needed to translate seamlessly across print and digital, while feeling as considered as the refurbishment itself.

The messaging architecture has been designed to never overstate, crafted in a voice that’s refined and assured. It’s a balanced approach that highlights the luxe design of the property while remaining warm and approachable