Splash Sally

Visual Identity | 2025

I came on board in 2025 to develop the visual identity for Splash Sally, a contemporary resort wear brand with a distinctly coastal point of view. The identity pairs a soft, sun-washed palette with considered typography, a distinctive custom mark and tactile details that bring the brand to life across packaging, labels and collateral. The result is an understated yet recognisable visual language that feels relaxed, elevated and effortlessly at home by the water.